Friday, April 17, 2009

How Twitter saved public relations from PR

Here's a great article I found in PR WEEK

Greg Galant
April 13, 2009
....The human touch is needed again in business to build trust with customers and shareholders. In conducting research with over a dozen major brands for the Shorty Report (a 160-page research report on how businesses are being effective on Twitter) we found that Twitter allows, if not forces, businesses to act human again.

Twitter is a service that lets anyone send a public status message in 140 characters or less. It can be compared to a blog, except it has a few key differences aside from the limited message length. It takes less than a minute to set up a Twitter account, and Twitter's easy input doesn't leave much opportunity for third party review. Because of this, as we discovered while preparing the Shorty Report, employees are springing up from all over companies to communicate.

"Had breakfast mtg w/ Zappos board member. Neither of us are morning people. Naptime now (at least for me, I don't track his sleeping habits)" is a recent tweet from Tony Hsieh, the CEO of Zappos which is now a billion-dollar-a-year online retailer. Is it professional? No. Is it human? Yes.

FULL STORY

Monday, April 13, 2009

Cassie: Pay Attention to My Hair, Not My Voice

So Cassie cut her hair and posted pics on her Twitter page. Perfect timing. She has an album that's coming out soon. So I guess the new PR strategy for female artists who don't have great vocals is to get people talking about their hair? (Think Christina Milian)....*not impressed*

Sunday, April 12, 2009

Mary Mary's New Song: The God In Me

This song is the Hotness. It's me new theme song. Check out Mary Mary's live performance here.