I found this article by Noah Marlin very interesting. As a PR person and a blogger, I can see this issue from both sides. The bottom line is that PR folks need to understand the important role of bloggers and the blogging community. Although bloggers are different from traditional media outlets (tv, radio, & print), they definitely cannot be ignored. In my opinion it's often the more seasoned (ahem, older) PR practitioners who struggle with the explosion of blogs, because they don't understand and don't take the time to learn how to use them to their clients' advantage; folks like Lois Whitman, from HWH PR, who whose ignorance is giving PR Folks, like me, a bad name. Shame on her!
Saturday, December 20, 2008
Is Lois Whitman Giving Us A Bad Name?
I found this article by Noah Marlin very interesting. As a PR person and a blogger, I can see this issue from both sides. The bottom line is that PR folks need to understand the important role of bloggers and the blogging community. Although bloggers are different from traditional media outlets (tv, radio, & print), they definitely cannot be ignored. In my opinion it's often the more seasoned (ahem, older) PR practitioners who struggle with the explosion of blogs, because they don't understand and don't take the time to learn how to use them to their clients' advantage; folks like Lois Whitman, from HWH PR, who whose ignorance is giving PR Folks, like me, a bad name. Shame on her!
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