NFL's wildest week is PR chief's time to shineBy Robert Trigaux, Times Business Columnist
Tuesday, January 27, 2009
For a PR chief charged with making sure the biggest TV event on the globe goes off without a hitch, Brian McCarthy acts like it's just another Monday.
He's at Tampa's Westin Hotel on Harbour Island, where he's about to chat with a local gathering of the Public Relations Society of America. So it's a high-profile PR guy talking to local PR people eager to hear tips from a pro — but who are keen to hear some behind-the-scenes tales of pulling off Super Bowls year after year after year.
So whether it was the anecdote of prepping tirelessly for a function with NFL Hall of Famer and Green Bay Packers linebacker Ray Nitschke (only to be caught speechless when Nitschke asks, "Where's the bathroom?"), or politely telling halftime entertainer "Sir" Paul McCartney that his fly is down just before stepping out for a press conference, McCarthy delivers.
McCarthy is 40 but looks closer to 26, his age when he joined the National Football League in public relations.
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