Public Relations Is Not Just for Celebrities Anymore; Learn How to Handle Your ImageJan. 2, 2009 — Howard Bragman is the founder of FifteenMinutes.com, a strategic media and public relations agency with offices in Los Angeles and New York and is well respected for his work as a crisis counselor.
In his new book, "Where's My 15 Minutes," he talks about how he's helped some of Hollywood's most famous and infamous step from pitfalls to stardom and how those same techniques can be used for anyone's life. Read a few excerpts of his book below.
Howard's 10 Commandments of P.R.
1. All press is not good press
2. Perception is reality
3. Create a brand
4. The truth seeks its own level... eventually
5. Energize your base
6. The media will not wait for you
7. There is no wall between public and private
8. The medium is still the message
9. They're only building you up to knock you down
10. Everyone has a second act
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