Saturday, March 14, 2009

Direct General Hires Cramer-Krasselt as Agency of Record

Just found this on PR Week's website.

NASHVILLE, TN: Auto insurance provider Direct General has selected Cramer-Krasselt as its AOR. The firm will work on brand planning and positioning, PR, and advertising for the company in an account worth about $20 million in annual billings.


Craig Hamway, EVP of marketing and business development at Direct General, said it had not previously focused on PR.

FULL STORY

No comments:

Post a Comment