Showing posts with label CK Lands Direct General Account. Show all posts
Showing posts with label CK Lands Direct General Account. Show all posts

Saturday, March 14, 2009

Direct General Hires Cramer-Krasselt as Agency of Record

Just found this on PR Week's website.

NASHVILLE, TN: Auto insurance provider Direct General has selected Cramer-Krasselt as its AOR. The firm will work on brand planning and positioning, PR, and advertising for the company in an account worth about $20 million in annual billings.


Craig Hamway, EVP of marketing and business development at Direct General, said it had not previously focused on PR.

FULL STORY